Psoda Product Management in Action - Transparent Mobile Phone
Product management

Product management in action

Psoda blog author avatar
27 January 2014

Do you ever look at your gorgeous smartphone or sleek headphones and wonder how they ever came into being?
Chances are they’re the result of a product manager somewhere. It’s their job to ensure that companies build the products that we want and need. Ideally, product managers should bridge the gap between the technical and non-technical teams.
However, in a lot of companies there is no dedicated product manager and those tasks are split across multiple roles for added difficulty. This means that crucial information is often lost or delayed.
A lot of people think product management is all about bringing new products to market, but in truth this is just a small part of the puzzle. Product management covers everything from designing new and innovative products, tweaking existing products to meet changes in the market to retiring products that are no longer needed.

Product management goals

There are a lot of different goals in product management. These can include:

  • Reduce time to market
  • Staying ahead of the competition
  • Improve product quality
  • Reduce prototyping costs
  • Identify potential sales opportunities and revenue contributions
  • Reduce environmental impacts at end-of-life


To ensure these activities are carried out in a controlled way there is normally some sort of product management lifecycle in place – even if it isn’t called that. Each step in the process will have links to other areas of an organisation, e.g. project management, testing, marketing and sales and it is important to ensure that all of those linkages are controlled and monitored.

How Psoda can help

Psoda has a number of tools to support product management:

  • Manage multiple products at the same time
  • Define roadmaps of releases and features per release
  • Estimate the resources required per release and optimise the features on a release based on the available resource pool
  • Capture the dependencies between features, for example if feature A must be completed before feature B can be added.

Psoda also provides a number of collaboration tools for product management. You can attach documents to your product, release or features. Users can comment or vote on features and you can also share electronic whiteboards.
Once your releases are planned, you can manage the projects to implement those releases, including traceability from features to requirements on the project.
After the release has been implemented you can track issues, defects and change requests on that release.

To get a flavour of how Psoda can help you track and manage the development of products at all stages of their lifecycle, register for a free personalised demo.

Bruce Aylward avatar
Written by Bruce Aylward
Bruce is Chief Everything Officer at Psoda and an award winning ICT leader. After starting life as a rocket scientist he created Psoda and has been taking the product to the world for over 10 years.

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