One of the hardest things as a new PMO, is to get the business to believe in you and buy into the service you’re offering. Over the years I’ve seen a number of great PMOs fail to deliver on their promise simply because they haven’t promoted themselves properly.
So, if you’re in the process of setting up a PMO or are just looking for tips on how to promote your existing one, check out my tips on how to promote your PMO below:
- Have “promote your PMO” as a workstream within your PMO establishment project. This will help you get the resources and support to make it happen.
- The promotion of your PMO is a marketing campaign, so think of it as such. Consider different activities for different stages, such as:
- Look at the different channels available to you to promote the PMO – e.g. internal newsletters, intranet pages, email communications, Twitter, Google Hangouts, etc. Leverage them as much as you can.
- Segment your potential audience and develop targeted messages for each group. For example, the messages you use to promote the PMO to senior managers are going to be very different to those used to promote it to the project managers.
- Try and get key “promoters” within the different audiences who you can use to disseminate your messages to a wider group of people.
- Have a tangible product to offer from day one. It could be a new process, template or document, but make it something which will add significant, real value to the business. E.g. a new report template that will reduce the amount of time project managers need to spend on reporting and will give the senior leadership team the information they need in a quickly understood format.
- If possible, have some kind of launch event. If you will be supporting people on different sites, try and have an event at each location. Not only will it help people “put faces to names”, but the fact that you were willing to travel to them will build real goodwill from those you visit.
- Don’t forget to keep up the promotional work post launch. It’s very easy to rest on your laurels, but something like a PMO needs constant promotion. It could be something as simple as a monthly update on the company intranet. Or it could be more elaborate like a quarterly roadshow to various locations.
I hope these suggestions on how to promote your PMO are useful, feel free to put yours in the comments section below.