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Dan Farber & Larry Dignan used this expression on a recent post on ZDNet which struck a cord with me:

What strikes me as the most important facet of Web 2.0/Enterprise 2.0 is applying collective intelligence–the wisdom of employees, partners and customers–to enterprises.

Web-apps gives your organisation the opportunity to:

  • Collect the intelligence from all your stakeholders into a central repository
  • Share that intelligence back to the group
  • Allow the group to comment on, vote on, re-use etc. this intelligence in new ways to build new intellectual property for your organisation
  • Automatically notify members of the group when new intelligence becomes available

In effect all of the users of the web-app becomes additional processors of the information captured in the web-app, making the overall processing of information in your organisation much more effective.

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